WorkLight Ltd. develops enterprise-class widgets for mobile, desktops, and the Web. The company offers WorkLight Application Platform that syndicates enterprise applications in widgets, social networks, personalized homepages, iPhone applications, blogs, RSS feeds, and other consumer channels; and WorkLight Mobile Platform that enables companies to create, run, and manage cross-platform applications for smartphones, tablets, and other environments. It offers products for retail banking transactions, personal travel management, and management of work tasks, such as purchase approvals. The company also provides Web consulting and practices, technical support, professional training, and custom application and adapter development. It serves financial services, travel, telecom, business services, retail, cable/Internet, technology, health, media/publishing, pharmaceutical, distribution, and manufacturing industries. WorkLight Ltd. was formerly known as Serendipity Technologies Inc. The company was founded in 2006 and is based in Shefayim, Israel with additional offices in New York, New York and Israel. As of February 10, 2012, WorkLight Ltd. operates as a subsidiary of International Business Machines Corporation.