S2L International, Inc. develops Web-based lead response management software for small and mid-sized businesses. Its Web-based lead response tool allows organizations to respond to and connect with various leads; and revive dead leads from sales database. It serves customers in education, insurance, legal, finance, health care, automotive, home services, technology, manufacturing, hospitality, and online retail sectors. S2L International, Inc. was formerly known as MarketingAnd, Inc. and changed its name to S2L International, Inc. in 2010. The company was founded in 2004 and is based in San Diego, California.