Himex Inc. develops and delivers virtual world gamification platform for behavior and usage based insurance. The company’s platform allows insurance carriers to provide the consumer access to their driving behavior presented in a game-based format by showing driving score and ranking in the community, as well as provides information, such as gas prices, traffic, and weather. Its platform enables users to access via a carrier-branded virtual world Website, tablets, and smartphone applications. Himex Inc. was founded in 2010 and is based in Scottsdale, Arizona. Himex Inc. operates as a subsidiary of Quindell Plc.