Appchee Applications (now dba as The Gifts Project) was acquired by eBay Inc. Appchee Applications Ltd. operates a social ecommerce platform for group gifting that helps online retailers, marketplaces, wish list companies, registries, wedding sites, and gift stores in assisting the shoppers. Its products include Plug-in that enables consumers to purchase group gifts directly from a product page on the site using a customized widget; Mini-site that adds a group gifting platform with the combination of Facebook and eCommerce; Analytics, which tracks performance and revenue gained from the extra traffic by deploying the analytics dashboard; and Facebook App that boosts the brand with various viral channels and enables shoppers to bring their friends and family to the site. The company was founded in 2009 and is based in Tel Aviv, Israel.