Truaxis, formerly BillShrink, works with financial institutions and merchants to deliver a data-driven personalized services platform. Truaxis' StatementRewards platform leverages analytics and matching capabilities to deliver a broad spectrum of data-driven services, including in-statement loyalty rewards that transform the relationships between banks and merchants, help better serve customers and build brand loyalty. StatementRewards uses secure matching technology and anonymous user transaction data to pair users with personalized merchant offers and recommendations, as well as powering other rich features like a unified loyalty card, social benchmarking spend comparisons, and mobile and social rewards. In September 2012, Truaxis was acquired by MasterCard. The valuation of Truaxis was undisclosed. Other terms of the deal were not released.