As of July 17, 2014, Hadapt Inc. was acquired by Teradata Corporation. Hadapt Inc. develops a big data analytic platform that enables customers to analyze their structured, semi-structured, and unstructured data. It offers Adaptive Analytical Platform that allows interactive SQL-based analysis of massive data sets; manages, secures, processes, and analyzes data that ranges from raw data to interactive report data; delivers on various tiers of performance SLAs; and enables root cause analysis. The company also offers Hadapt Interactive Query and the Hadapt Development Kit that are interactive applications for custom analytics. Its Adaptive Analytical Platform is used by advertising agencies for campaign analysis; financial services companies to maintain electronic documents; online marketers for funnel analysis for maximizing online sales conversion rates; and financial services organizations for investigative analytics to detect and eliminate fraud, as well as for threat detection and analysis. The company was founded in 2010 and is based in Cambridge, Massachusetts.