Effective Intelligence (Pty) Limited provides data solutions for companies in South Africa. It offers list services, such as intelligence customized lists and brokered lists in business, consumer, donations, ethnic, health and students, financial, retail, and travel categories. The company’s data services include standardization, validation, verification, and enhancement and optimization services. Its database services comprise database requirement discovery, database design and implementation, database hosting, database management functionality, data consolidation, and marketing communication database design services. The company’s customer analytics services include data analysis, customer data management, and predictive modeling services. It also offers training services. The company was incorporated in 1986 and is based in Claremont, South Africa. As of March 31, 2008, Effective Intelligence (Pty) Limited operates as a subsidiary of RCS Investment Holdings Pty Ltd.